We blindly trust the good people of the internet, and as a matter of fact, we value their opinions to those of real people we know and love. Those reviews allow the business to gain a certain seal of approval that others have not. Which are you more likely to click on first? Probably the one that so many people have taken the time to review online. If you search local Mexican restaurants and the top three organic listings appear in the maps (which display before regular organic and are increasingly more important these days, especially on mobile), which will you choose? Let’s say that the first position has two reviews, the second has none, and the third has 43 five star reviews. The number of Google reviews a business has will directly impact its Google search rankings and maps listings. So how do reviews tie into organic listings? This doesn’t include the maps listings which are also organic and in most cases list the top three locations for your query. Speaking strictly to organic (not paid advertising) search, your first three positions are the most important on desktop and the first or second on mobile. Research shows that the positioning in Google search results will affect the amount of traffic you receive. We search Google for everything that we are looking for and need – but what happens when those search results appear? How will we make the next decision and take the next step in our search? Google is now the first point of contact between consumers and businesses. Instead of asking your friends who the best auto mechanic in town is, you’ll ask someone else – and their name is Google. But in recent years, the way that people find businesses in their area has completely changed.
Ten years ago when you were looking for a restaurant, plumber, or business in an area you might have reached out to your friends or family for their experiences and recommendations. Why Google Reviews Matter to Small Business
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